Pure Beauty

Female and minority owned Pure Beauty was founded in 2017 by entrepreneurs Imelda Walavalkar, Tracy Anderson and Irwin Tobias Matutina. The brand's focus on art and style, environmental stewardship and societal equity directly influences the development of every single product.

Pure Beauty houses a *highly* curated selection of merch within their 5 major cultural pillars: art, music, furniture, apparel and accessories.